Analyze Your Book
What is your book about? Who is your book about?
What does your protagonist want? What is the central subject?
What’s the obstacle, conflict, or approach?
What’s distinctive about your book? The character’s background? The setting? The voice? The way you’ve told it?
What’s essential? What’s distictive?
What’s the emotional payoff?
What are the hooks in your book?
Polish Your Book
Read your book out loud
Cut the fat. What can I remove without losing the heart of the book?
Keep polishing
Know Your Book
What is the word count? What is the character count?
Edit your pitches (e.g., 100, 200, and 300 characters)
Simplify comp titles (e.g., A meets B)
Media Pitches
Collaborator’s name (and any specifics about their contribution)
Publisher’s name
Other important acknowledgments/details
Inspiration behind the book
What you want readers to take away from the story
Where to buy
Other scheduled events or opportunities